Salesforce Marketing Cloud (SFMC) — Interview Series 4

Practical Exercises of AMPScript , SSJS Use Cases

AMPscript Exercise

• Write an AMPscript code snippet to retrieve a subscriber’s first name from a Data Extension and display it in an email.

SSJS Exercise

• Create an SSJS script to query a Data Extension and log the results.

Preparing for these questions involves not just understanding theoretical concepts but also practical experience with AMPscript and SSJS

Use Case 1: Personalized Welcome Email

Scenario: You need to create a personalized welcome email for new subscribers. The email should include the subscriber’s first name and a customized discount code based on their subscription date.

Task: Write an AMPscript code snippet to achieve the following:

1. Retrieve the subscriber’s first name and subscription date from the Data Extension.
2. Generate a discount code based on the subscription date (e.g., “WELCOME2024” for subscriptions in 2024).
3. Display the first name and discount code in the email.

Use Case 2: Conditional Content Display

Scenario: You are designing an email campaign that should display different promotional content based on the subscriber’s membership level. Subscribers can be either “Gold,” “Silver,” or “Bronze.”

Task: Write an AMPscript code snippet to display different content blocks depending on the subscriber’s membership level.

Server-Side JavaScript (SSJS) Exercises

Use Case 1: Data Extension Query

Scenario: You need to write an SSJS script that queries a Data Extension to retrieve and log the email addresses of all subscribers who signed up in the last 30 days.

Task: Write an SSJS script to perform the following:

1. Query the Data Extension for subscribers who signed up in the last 30 days.
2. Log their email addresses.

Use Case 2: API Call to External System

Scenario: You need to make a call to an external API to retrieve a customer’s profile information and update a Data Extension with this information.

Task: Write an SSJS script to:

1. Make an HTTP GET request to an external API to retrieve customer data.
2. Update a Data Extension with the retrieved customer information.

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