List of MarketingCloud -Salesforce Product Name Changes #MomentMarketers

Marketing Cloud

Salesforce went on an acquisition spree in the early 2010s and packaged up a number of different products into the Marketing Cloud. In April of 2022, Salesforce announced new names for Marketing Cloud capabilities.

• Radian6 (acquired in 2011)
• Buddy Media (acquired in 2012)
• ExactTarget — really became the core of Marketing Cloud as we know it today (acquired in 2013)
• Salesforce CDP is now Marketing Cloud Customer Data Platform (2022)
• Interaction Studio is now Marketing Cloud Personalization (2022)
• Pardot is now Marketing Cloud Account Engagement (2022)
• Advertising Studio is now Marketing Cloud Advertising
• Marketing Cloud Engagement is made up of Marketing Cloud’s email, mobile, messaging, and journey products
• Datorama is now Marketing Cloud Intelligence (2022)
• Datorama Reports for Marketing Cloud is now Intelligence Reports for Engagement

#MomentMarkters #SalesforceMarketingCloud #MarketingChampion #MC #Salesforce