How to Prepare for the Salesforce Marketing Associate Certification #MomentMarketers — Day 1
Step 1 : Salesforce Certified Marketing Associate Exam Overview
The Salesforce Certified Marketing Associate credential is for people who are new to marketing and want to start a career using Salesforce. This entry-level certification is a multiple-choice exam for those with up to 6 months of experience with Salesforce Marketing Cloud Engagement.
It helps you get ready for a marketing career by proving you understand the basics of marketing and how Salesforce Marketing Cloud can meet business needs using best practices.
A candidate for the Salesforce Marketing Associate Certification Exam should have knowledge, skills, and experience in these areas:
- Understands basic marketing concepts like metrics, target audience, opt-in/opt-out, and privacy rules.
- Has a basic understanding of Marketing Cloud Engagement’s components and how they work.
- Can navigate Marketing Cloud Engagement and knows its main features.
- Knows how to use digital marketing tools to engage customers, generate leads, and support business goals.
- Is familiar with using Marketing Cloud Engagement’s email tools and features.
- Understands journeys and how to use Journey Builder in Marketing Cloud Engagement.
- Knows how to use Marketing Cloud Engagement’s reporting and analytics to track important email metrics like open rates, click-through rates, and conversion rates.
About the Exam
- 40 multiple-choice questions
- Time : 70 minutes
- Passing score: 65%
- Registration fee: US $75 plus applicable taxes
- Retake fee: Free
The study materials recommended for this exam include:
Exam Outline
- Marketing Concepts: 28%
- Marketing Cloud Engagement Basics: 22%
- Email Sending and Journeys: 22%
- Data Management: 18%
- Reporting and Analytics: 10%
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Resource — Prepare for your Salesforce Marketing Associate Credential
