Build a Strong Marketing Team for successful Campion #MomentMarketers
Each organization differs in size and structure, but the core tasks of digital marketing stay consistent.
Typically, digital marketing can be divided into five key areas:
- Strategy and Planning — Marketing manager
- Data and Analytics — Data architect
- Creative and Content — Content manager
- Campaign Operations — Campaign manager
- Marketing Technology — Solution architect
The roles and responsibilities within a digital marketing team can be categorized using the RASCI framework, which defines who is responsible for specific tasks.
Here’s a breakdown:
- Responsible:
The Marketing Manager takes ownership of executing the digital marketing tasks and is directly responsible for their completion.
2. Accountable:
The Chief Marketing Officer (CMO) or Marketing Director oversees the entire marketing strategy and is ultimately accountable for the results, ensuring goals are met.
3. Supports:
Key team members provide essential support to the marketing activities. This group includes:
- Campaign Manager
- Project Manager
- Social Media Manager
- Experience Designer/Planner
- Advertising Manager
- Audience Strategist
- Data Scientist
These individuals collaborate to execute various aspects of the marketing plan.
4. Consulted:
Experts are consulted for guidance and input on specialized areas. This includes:
- Solution Architect
- Technical Architect
- Content and Campaign Teams
Their advice helps shape the technical and creative aspects of the campaigns.
5. Informed:
Stakeholders who need to be kept informed about the progress and outcomes of marketing activities include:
- Business Stakeholders (such as those from Governance, IT, Sales, Customer Support, and PMO).
They are not directly involved but need to stay updated on key decisions and results.
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