5 Game-Changing SFMC Features from the Summer ’24 Release You Need to Know #MomentMarkters

Salesforce provides three key marketing solutions: Account Engagement (previously Pardot), Engagement (formerly Marketing Cloud), and the Marketing Cloud Growth edition.

Unified Messaging tools are available to enhance Marketing Cloud Growth and other Salesforce applications.

1. Einstein Personalization is a Customer 360 application integrated with Data Cloud, designed to create personalized experiences across multiple Salesforce clouds. By blending optimized business goals with rules-based targeting and decision-making, Einstein Personalization offers real-time, tailored decisions across various channels, ensuring a more dynamic and individualized customer experience.
2. Marketing Cloud Account Engagement helps you save time and reduce your workload by sending operational emails through Engagement Studio, easily copying assets to Salesforce CMS, and viewing account alerts in Optimizer. If you’re using the Engage for Gmail Chrome extension, make sure to plan your transition before June 2024.
3. Marketing Cloud Engagement
   The Summer ’24 release for Marketing Cloud Engagement will roll out between June 7, 2024, and June 28, 2024. Some new features will become available to your instance within a week after the release date.
4. Marketing Cloud Growth
   The Summer ’24 release brings several enhancements to Marketing Cloud Growth, including the ability to use campaign members for list building, new external tracking options, additional Flow Builder elements, and productivity improvements in content workspaces.
5. Unified Messaging
   Unified Messaging brings together customer communication channels, such as email, SMS, and WhatsApp, into a single platform. You can now integrate your existing WhatsApp number into Unified Messaging. Enhance the customer support experience in Journey Builder with new tools designed for seamless communication.

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